Length
12 weeks
Four stages, one capstone
Classes
3 a week
Live, with a task in every class
Where
Ibadan or online
Old Bodija centre or live online
You finish with
A certificate
Plus a campaign plan you built
The tools you’ll use
- Social media
- Canva
- Email marketing
- Google Search
- WhatsApp Business
- Spreadsheets
What you’ll learn, stage by stage
Twelve weeks in four stages, with a hands-on task in every class and a campaign you plan yourself at the end.
- Weeks 1–301
Marketing foundations
- What marketing is, and how customers decide
- Finding and describing your audience
- Writing a clear offer and message
- Setting a simple goal for a campaign
- Weeks 4–602
Content and social media
- Planning a content calendar
- Writing posts and captions that people read
- Designing simple graphics in Canva
- Using WhatsApp Business to talk to customers
- Weeks 7–903
Email and search
- Building an email list the right way
- Writing emails people open and answer
- How people search, and writing for search
- Setting up a simple Google Business profile
- Weeks 10–1204
Measuring results and capstone
- Tracking what happens in a spreadsheet
- Reading the numbers and deciding what to change
- Working to a small budget
- Capstone: plan and present a campaign for a real small business
Projects
What you’ll build
Real work you can show people, built with examples from home.
Project 1
Know your customer
Interview a few customers of a local business and describe who they are and what makes them buy.
Project 2
A month of content
Plan, write and design a month of posts for a small business, with captions and graphics in Canva.
How every lesson runs
5–10 min
Recap
What we covered last time, and today’s question.
15–20 min
Teach
One new idea, explained with real examples.
10 min
Live demo
Watch it done, step by step, on screen.
20 min
You build it
Hands-on practice while instructors help.
5 min
Check
Quick questions to lock it in.
Finish with a capstone and a certificate
In the last weeks you plan and present a marketing campaign for a real small business. When you finish, you receive a PractiCode Academy certificate of completion in the name you gave us when you enrolled.
FAQs
Questions people ask us
Quick answers about classes, payment and SIWES. Can’t find yours? We reply on WhatsApp.
Still have a question?
Message our team and we’ll get back to you the same day.
01Do I need any experience?
No. Digital Marketing starts with knowing your customer and builds up to a campaign you plan yourself.
02Can I join online?
Yes. Every class runs onsite at our centre in Old Bodija, Ibadan, and live online at the same time.
03How much does it cost?
You’ll see the full fee on the enrolment form before you pay anything. SIWES and IT students get 20% off tuition.
04What do I finish with?
A campaign plan for a real small business, the content you made each week, and a PractiCode Academy certificate of completion.
Start Digital Marketing with us.
Registration takes about five minutes, and you’ll see the fee before you pay.